Cash the Web

Posts Tagged ‘Publicize’

If you buy a product or use a service, write a testimonial and submit it to the merchant. Every merchant out there needs testimonials and they are often very receptive to get one. It helps to make testimonials of products or services related to your site’s theme. For example if you have a pet website and write a testimonial about a specific pet product, anyone reading that testimonial is likely to visit your site to see what more words of wisdom you can offer.

A testimonial is usually a quoted statement that is not longer than a few sentences or a few very short paragraphs. A good testimonial will include how the product benefited you. Submitting something like “I loved your product” may not get any air time so be as specific as you can, but keep it short and to the point.
When writing a testimonial, be sure to include your website address under your signature and verify that the merchant will include it with your testimonial if published. Your testimonial does not need to have a live link, its better if it does, however your website should at least display below your name.

Note that the testimonial does not have to relate to your websites topic, if it does, perfect, but it doesn’t have to.

If you don’t have products that you can write a testimonial on, join a related ezine and submit a testimonial for that ezine. Ezine get read a lot and if your testimonial is posted on the front page you likely to get plenty of visitors.

If you’ve just created a website or product and you’re anxious to get some attention, submitting a press release is ideal.

A press release is a document written to appeal to a journalist and writing a press release is not like writing a sales page or an ad, in fact you don’t want it to resemble an ad at all. A journalist is looking to fill a news need. So the question you must ask yourself is why might XYZ magazine readers be interested in what I have?

Here’s how to write an effective press release.

Keep your press release to the point. Press releases are not meant to tell the whole story. They are meant to give the reporter an idea of what’s happening in your business that their readers need to know about.

• Your press release should be approximately 400 words – 500 maximum.
• It should be well-written – use good grammar, NO spelling errors, it must sound and flow logically and don’t make any unsubstantiated claims.
• Your press release should be focused on an event or something that you have done. For example, created a new website, web store or wrote a new book.
• The first release should state what you hope to achieve with your site or your business.
• Emphasize how you are different from other sites or businesses that are similar to yours, what’s unique about your service, product or business.

Write Product reviews to increase traffic to your site and maximize make money online.

Product reviews are similar to writing testimonials except a product review will be more detailed and provide the reader with in-depth information on how the product works, the benefits, features, and your personal feelings about the product and how it benefited you.

A product review should span a full page of your website. Most product reviews are better utilized when promoting affiliate programs and is used as a pre-sales strategy. The more information you can give your viewer about the products you endorse the more likely you are to make a sale and you come closer to your make money online goal.

When writing a product review, don’t simply tell your viewer that a product or service is really great and point them to your affiliate page, writing a personal review should be backed up with detailed information and specifics. This is much more appealing and convincing to your reader.

I recommend purchasing products before providing a review. I’ve purchased and used most of the products I endorse, however if I endorse something that I haven’t purchased I make darn sure that it’s a quality, premium product. I do this by talking to others and doing my homework. After all, my reputation is on the line. But more importantly, you can give a much more compelling review if you are intimately familiar with a product or service.

For example, I can tell you that a BMW is a very good car and I could write up a very good review. I wouldn’t be lying if I said it is a good, quality car because it is, however I could make a much more compelling claim if I actually owned the car and provided some personal details that not everyone else might tell you about.

Also, it doesn’t hurt the review to put in things you don’t like about a product. As much as you like something there’s always room for improvement and your viewers will appreciate the honesty.

It always stands to reason that when you actually use something yourself you are in a much better position to make a compelling, believable review.

So, what are you waiting for? Start writing your product review and make money online!