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Posts Tagged ‘press release’

If you’ve just created a website or product and you’re anxious to get some attention, submitting a press release is ideal.

A press release is a document written to appeal to a journalist and writing a press release is not like writing a sales page or an ad, in fact you don’t want it to resemble an ad at all. A journalist is looking to fill a news need. So the question you must ask yourself is why might XYZ magazine readers be interested in what I have?

Here’s how to write an effective press release.

Keep your press release to the point. Press releases are not meant to tell the whole story. They are meant to give the reporter an idea of what’s happening in your business that their readers need to know about.

• Your press release should be approximately 400 words – 500 maximum.
• It should be well-written – use good grammar, NO spelling errors, it must sound and flow logically and don’t make any unsubstantiated claims.
• Your press release should be focused on an event or something that you have done. For example, created a new website, web store or wrote a new book.
• The first release should state what you hope to achieve with your site or your business.
• Emphasize how you are different from other sites or businesses that are similar to yours, what’s unique about your service, product or business.