Cash the Web

Posts Tagged ‘Google Analytics’

Advertisers need information such as daily page view, hits, unique visitors, etc. to judge the value of a website where they are about to place their ads. Often, very often publishers mislead the advertisers, giving them a positive value to get paid more for the very same space.

Now a days advertisers check the potential site with Alexa, to know how true the information they get from a potential publisher.

So what is this Alexa? This is a site rates any website for visitors, page view, etc and assigns an Alexa Rank. You should understand that this rating is the average of those who has Alexa tool bar installed and browse the net. Thus this is not accurate information, but very helpful to advertisers to judge a website.

The Google analytic is also good to track the site value. But, the Google analytic has a problem! It sets a cookie to expire some where in 2038. Thus a visitor came to your site will not be counted again till 2039. That makes Google Analytics useless for such purpose.

If you are about to sell some ad space, Then you should take the Alexa rating seriously.

Have you ever wondered how important is your website statistic?

If you are maintaining a web site as hobby and not bothered to monetize it, then you probably don’t need to read this article.

Many people out there build a web site to monetize their traffic. At this point the web statistic becomes an important information.

Many times in the past I was confused with different statistic tools give different results. The counter on my site didn’t tally with those reports.

To have a statistic running on my web server is a luxury due to the space need to run the data base. Day by day it will grow to a level, where it can slow down the whole web server, especially if some one is on a shared hosting.

Many have integrated Google’s analytics. I personally do not prefer it as it sets cookie which expires after 2038. Thus some visited today will not be counted tomorrow or until 2039.

AddFreeStats is a free web statistic service I like recommend. It gives you far more detail than any other free web stats I have come across.

Implementing is easy as to copy the code and place it any where on your site. A small image appears on your site. There are options such as when to count a returning visitor as well as having the statistic information public or private.