Cash the Web

Posts Tagged ‘engagement’

If you can become an authoritative source for information as a content site in your particular niche, engagement will naturally follow if you allow for it to do so. Enable commentary from your readers. Participate in discussion with them, so they know you are involved. It’s amazing the amount of discussion that can be generated, and not only will this benefit those involved in the discussion itself, but it will be there for all readers to read and learn from, which is why I still consider new media to be a legitimate source for information.

Advertisers will also be drawn to a site that is seen as an authority in its niche, particularly when that is evident by the level of user engagement. If a site has a lot of legitimate comments, advertisers will see this basically as a community of professionals in the target market they are interested in. With enough authority and user engagement, a site is likely to attract offers from potential buyers as well.

What are your thoughts on the combination of authority and user engagement? Is this the recipe for success?

PS: what did fetch $ 15 million for bankaholic.com?