Cash the Web

Advertisers need information such as daily page view, hits, unique visitors, etc. to judge the value of a website where they are about to place their ads. Often, very often publishers mislead the advertisers, giving them a positive value to get paid more for the very same space.

Now a days advertisers check the potential site with Alexa, to know how true the information they get from a potential publisher.

So what is this Alexa? This is a site rates any website for visitors, page view, etc and assigns an Alexa Rank. You should understand that this rating is the average of those who has Alexa tool bar installed and browse the net. Thus this is not accurate information, but very helpful to advertisers to judge a website.

The Google analytic is also good to track the site value. But, the Google analytic has a problem! It sets a cookie to expire some where in 2038. Thus a visitor came to your site will not be counted again till 2039. That makes Google Analytics useless for such purpose.

If you are about to sell some ad space, Then you should take the Alexa rating seriously.