Cash the Web

Archive for the ‘Online Trend’ Category

Anyone of you who have read the Google’s Terms of Service, which binds you publisher to Google’s AdSense network, will immediately know how vulnerable you are with AdSense account. The truth is success of AdSense depends on publisher network, like you and me. Do Google realize it?

NoSense # 1: If you violate AdSense Terms of Service, then anyone who access using the same IP will get their account banned, as well as yours. No question can be asked. The only one appeal possible will not bring you anywhere!

NoSense #2: Any credit in banned account will be credited to the advertisers! Who can verify this? Is there any auditing system for such occurrences? I doubt it!

NoSense #3: Even though the AdSense existence and success depends on publishers, they have no say, no do, nor act upon any AdSense related matter! Publishers are treated like 3rd class citizen in the kingdom they build.

NoSense #4: If Google can’t monetize the social network (Google has three year contact signed with FaceBook for a minimum payment of 900 million US $) then your revenue with AdSense is taken down to balance their the earnings report!

NoSense #5: AdSense can detect invalid clicks. But they won’t take that to debit your account, rather ban that account. As per Google’s top policy “Be no Evil”. They didn’t mean it for them, they meant it for you, publisher.

NoSense #6: Add yours in the comment section below!

If your earning went down while flat hits and page views, then this is a must read article. 8 Theories for AdSense Fluctuations

The online advertisement is here to stay for a long time with us. Current trends indicate the TV viewers are moving away from the box and entertain themselves in online. Searching for information is better suites the folks than to switch through the channels. Think again! How often you have scrolled through your 50 odds channel to find nothing interesting.

With the dominance of the Internet and growing broadband services the online advertisement is about to move away from PPC to PPP.

What is all this PPC & PPP?

PPC stands for Pay per Click. PPP stands for Pay per Play. So you got it, right?

Since the Google introduced the AdSense there are many PPC advertisers emerged and submerged.

The negative effect of the PPC is that if the ads displayed are not relevant to your content, the chance you get a click is less than 10 percent. Note the point here; your visitor will take note of the ad even though they are not clicking on that ad. There are many reasons for this. One could be that your content is more interesting than the ad. Another is that they are disappointed by the ads in the past as they did not provide what the visitor expects.

I have clicked many such ads. It states FREE this and that. But once you are on their site you will realize it wasn’t you was expecting. Yes! I agree why would some one pay to advertise something they want to give away free. OK! Agreed. But why do these advertisers want to mislead my visitor. I have a cretin responsibility by displaying those ads to my visitors.

NOW! We are moving from this PPC and getting more profitable PPP.

With the broadband service becoming the common mean to connect to Internet, the ads are moving from text based to video ads. Thus these ads do not require click on the ad. The ads will play for a certain time like 5 sec or 10 sec for each unique visitor and the publisher get paid. Thus, enabling the publisher to make more revenue with PPP than PPC.